World's First CMMi Level 5 company providing IT solutions in the areas of banking, financial services, ERP, retail automation and risk management.

The problem
Operating in a competitive IT solutions and services market the company proposed to differentiate itself from the competition. In an attempt towards this end it redefined its value proposition. The value proposition identified was to equip its predominantly technical IT workforce with domain knowledge of the industry/area for which the company was developing software solutions.